3. The Internet of Everything The Internet is expanding beyond PCs and mobile devices into enterprise assets such as field equipment, and consumer items such as cars and televisions. The problem is that most enterprises and technology vendors have yet to explore the possibilities of an expanded internet and are not operationally or organizationally ready. Imagine digitizing the most important products, services and assets. The combination of data streams and services created by digitizing everything creates four basic usage models – Manage; Monetize; Operate; Extend. These four basic models can be applied to any of the four "internets” (people, things, information and places). Enterprises should not limit themselves to thinking that only the Internet of Things (i.e., assets and machines) has the potential to leverage these four models. Enterprises from all industries (heavy, mixed, and weightless) can leverage these four models.
4. Hybrid Cloud and IT as Service Broker Bringing together personal clouds and external private cloud services is an imperative. Enterprises should design private cloud services with a hybrid future in mind and make sure future integration/interoperability is possible. Hybrid cloud services can be composed in many ways, varying from relatively static to very dynamic. Managing this composition will often be the responsibility of something filling the role of cloud service broker (CSB), which handles aggregation, integration and customization of services. Enterprises that are expanding into hybrid cloud computing from private cloud services are taking on the CSB role. Terms like "overdrafting" and "cloudbursting" are often used to describe what hybrid cloud computing will make possible. However, the vast majority of hybrid cloud services will initially be much less dynamic than that. Early hybrid cloud services will likely be more static, engineered compositions (such as integration between an internal private cloud and a public cloud service for certain functionality or data). More deployment compositions will emerge as CSBs evolve (for example, private infrastructure as a service [IaaS] offerings that can leverage external service providers based on policy and utilization).
